What to Consider in Becoming a Woman-Owned Business | The Denier Sisters | Episode 022

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Theme: Ready to Own Your Family’s Business?

Summary: Two sisters discuss their transition to ownership in their family’s electrical business, how they and their brothers decided to become a woman-owned business, and the way they contribute to helping girls in their community develop skills and self-confidence.

Featured Guest: Katie Denier Koetters and Susan Denier Laumann
Organization: Denier Electric Company, Inc.

Key Quotes:
  • “Our dad always called Denier Electric ‘the baby’. ‘The mentality of the whole company is ‘what’s good for the baby’.”
  • “A lot of general contractors have asked us why we haven’t become woman-owned. There’s more of a demand now for minority-owned businesses.  We want to make things easier for our contract managers…it will help tremendously.  It’s mainly to help our people.”
  • “We’re here every day. We work in and on the business every day…when we sent out our application to be woman-owned, we felt really good about it.  Sometimes you don’t know how much you know about the business until you start talking about it.”

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