Theme: With an MBA and experience in a corporate culture, a marketing professional learns how to have an impact in her family’s business.
Summary: Kelly Backscheider is Marketing Manager for BGR, her family’s industrial packaging supplier. She talks about her transition from working for several years in a large corporate setting to working in her family’s business.
Featured Guest: Kelly Backscheider, Marketing Manager
Organization: BGR, Inc.
- “It’s a world I never thought I’d go back into. It’s boxes.”
- “You have the opportunity at a small business-a family business-to see that you have an impact. To really see the fact that you’re making a difference.”
- “I had to get over my ego.”