DiC 002: Kelly Backscheider – BGR, Inc.

Theme: With an MBA and experience in a corporate culture, a marketing professional learns how to have an impact in her family’s business.

Summary: Kelly Backscheider is Marketing Manager for BGR, her family’s industrial packaging supplier. She talks about her transition from working for several years in a large corporate setting to working in her family’s business.

Featured Guest: Kelly Backscheider, Marketing Manager
Organization: BGR, Inc.
Website: www.bgr.us
Contact: kelly@bgr.us 

Key Quotes:

  • “It’s a world I never thought I’d go back into.  It’s boxes.”
  • “You have the opportunity at a small business-a family business-to see that you have an impact.  To really see the fact that you’re making a difference.”
  • “I had to get over my ego.”

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